Would you like to transmute your advertising sins into something good? UNICEF and Publicis have created a charitable activity especially for you.
UNICEF is an organization created just after World War II. It was initially addressed mainly to the children in the ruined Europe, irrespective of their nationality. In the era of the growing needs - UNICEF has taken upon himself the obligation to eradicate poverty and its negative impact on the youngest and health care for children in the poorest regions of the globe.
Publicis is an international group of the Publicis Groupe - the largest in Europe and third largest advertising group in the world. Polish branch was established in 1991 and quickly became one of the leading advertising agencies in Poland.
This time these two brands have created a charitable activity.
The action is addressed to the advertising industry. Agencies of advertising industry have a unique chance to confess their "advertising sins". After the virtual "mea culpa" system shows the sum of our sins (and amount of costs of these sins). That amount should by transfered to UNICEF.
Every sin has its price. Anyone who settles with his professional sins, will receive a special certificate.
Accumulated amount will be transferred to the starving children in Sri Lanka.
More information about this campaign can be found here: http://www.publicis.pl/unicef/en/
