[18+] Brutal, bloody, and quite heavy in the reception... spot from the Birmingham division of National Health Service compares the physical effects of smoking to that of getting beat up in a back alley. I quit smoking recently, so this type of campaign strongly talks to me, and quite successfully distract me from returning to the addiction.
Advertising Agency: Dr Foster, London, United Kingdom
Copywriter: Huw Rowlands
Art Director: Joanna Mawtus
Media agency: TCS Media
Production company: HSI
Editor: Gareth McEwen at The Whitehouse
Post-production company: Prime Focus
Audio post-production company: Blue Post
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Ostry spot.