It looks like all other banal ads. Like all other ads, with almost-naked women, which run to one guy, with some perfume. Like all ads of Axe. Nothing special. But no. It is something else. Directed by award-winning director Daniel Kleinman.
Creative Agency: Specsavers Creative
Creative Director: Graham Daldry
Creatives: Simon Bougourd, Neil Brush
Agency Producer: Sam Lock
Production Company: Rattling Stick, London
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Steve Gandolfi/Eve Ashwell @ Cut+Run
Post-Production: Framestore
Audio Post-Production: Simon Capes @ Clearcut
Digital Production: Infinite Corridor
