Safe sex thanks the iPhone?

The Durex baby, because that's how someone has called this campaign... wants to persuade would-be fathers to practice safe sex. And all of that with the iPhone and simple app (screaming and crying app). It wouldn't convince me... but maybe it's because I have a newborn at home. What do you think about that?

 

The Durex baby case was created by Nicolai Villads, Peter Ammentorp and interactive designer: Raul Montenegro graduates at the Danish Institute of Media and Journalism. The case is fictitious and was created for the Future Lions 2010 competition (www.futurelions.com)

 

More informations:
vplusa.dk
facebook.com/villadsammentorp

Durex Baby from Peter Ammentorp on Vimeo.

 

About the author...

Karol Zielinski

26-years old project manager, blogger and entrepreneur. Privately, happy husband and a father. Interested in good design, creative ads and extreme sports. Could be found as @KarolZielinski and on blog.karolzielinski.com.

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