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'Dead pets' - consequence of climate-change

Business & ads Life & Style  |  Karol Zielinski  |  683 views  |  1 comments  |  22.october 2009, at 10:39

New British spot is telling about consequences of climate-changes. It shows a father reading his daughter a bedtime story in which puppies drown and rabbits are left without water to drink because of rising CO2 levels. Ad is running on television, press, outdoor posters, cinema and online. Spot runs on imagination, but I feel that it is directed largely to a younger audience... however is it not too 'scary' for them?

About the author...

Karol Zielinski
25-years old project manager and entrepreneur. Casual in the IT industry. Privately, happy husband and a father. Interested in good design, creative ads and extreme sports. Could be found as @KarolZielinski and on blog.karolzielinski.com.

Tags: nature future dream ad campaign kids

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Jake
Jake
23.october 2009, at 01:19

This was on the radio alot lately, some people are outraged by it, just do a google to see some of the heated debates.

http://www.google.com/search?hl=en&safe=off&rlz=1C1GGLS_en-GBGB345GB345&num=100&q=bedtime+story+advert+outrage&aq=f&oq=&aqi=

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