New British spot is telling about consequences of climate-changes. It shows a father reading his daughter a bedtime story in which puppies drown and rabbits are left without water to drink because of rising CO2 levels. Ad is running on television, press, outdoor posters, cinema and online. Spot runs on imagination, but I feel that it is directed largely to a younger audience... however is it not too 'scary' for them?














Jake
This was on the radio alot lately, some people are outraged by it, just do a google to see some of the heated debates.
http://www.google.com/search?hl=en&safe=off&rlz=1C1GGLS_en-GBGB345GB345&num=100&q=bedtime+story+advert+outrage&aq=f&oq=&aqi=